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Wednesday, June 10, 2015
Federal Emergency Management Agency and Ad Council Release new PSAs in Partnership with New Movie San Andreas
In an effort to raise awareness of earthquake preparedness, the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council have partnered with Warner Brothers to launch a new series of public service advertisements (PSA’s) featuring scenes from the action thriller San Andreas, starring Dwayne Johnson.
The PSA’s educate audiences on the three steps to take if an earthquake strikes; “Drop, Cover and Hold On.” The PSA’s direct audiences to Ready.gov/Earthquake, where visitors can access more information on how to protect themselves, their families, and property before, during, and after an earthquake.
“Earthquakes can occur anywhere in the U.S. without warning,” said FEMA Administrator Craig Fugate. “The PSA provides earthquake safety tips that are vital to preparing yourself and your family to react quickly, which will save lives.”
For more information about the PSA’s, please read the full press release.